Marketing Strategist · Creative Entrepreneur
I’m Lucas, an Argentine entrepreneur based in Australia, working at the intersection of marketing, storytelling, digital products, and brand experience. I like turning ideas into clear, visual, commercial projects that feel simple from the outside but are strategically built underneath.
For eight years, I grew as a leader at Unitar — my first venture and the one that ignited my passion for entrepreneurship. We became Argentina's #1 phone case supplier, specializing in importing and wholesaling customizable cases. I led teams across Customer Service, Purchasing, Accounting, and Marketing to keep operations running and the business growing.
Craft Cases was the B2C side of what I built at Unitar — a consumer brand with its own identity, sold directly online. I led everything on the brand and digital front: visual identity, Shopify store, content, and paid media. It taught me that selling to people is a very different game than selling to businesses.
Creatures of Motion® is my cinematic content studio in Byron Bay, focused on real estate and B2B clients. I run creative direction, production, and business development. The pitch is simple: most local content looks the same — we make it look different.
FUTPADS® is a premium personalized shin guard brand I'm building from scratch in Australia. A new amazing project where I handle product, brand & e-commerce. It's the clearest expression of everything I've learned: taking a physical product from concept to market in a country where nobody knows my name.
Academic background in marketing, business strategy, consumer behavior, communication, positioning, and market analysis.
Digital marketing fundamentals applied to Shopify and online commerce growth.
Brand strategy, positioning, and online presence for e-commerce businesses.
Growth strategy, acquisition channels, funnel optimization, and performance-focused marketing.
Business management foundations, decision-making, operations, and strategic thinking.
E-commerce foundations, store structure, digital sales, customer journey, and online business operations.
